Subscription CFO

Maximise your valuation, prepare for exits, and generate value into the long term 

 

See your business like you've never seen it before

I'm Dan Powell, a Fractional CFO dedicated to empowering SaaS and B2B subscription founders to achieve scalable growth, secure funding, and plan successful exits. I provide strategic financial leadership tailored to the unique needs of subscription-based businesses, focusing on:

If you're looking to strengthen your financial foundations, attract investment, or prepare for a successful exit, there are two simple ways to get started:

Free Financial Model

Are you a founder with no CFO on your team? All founders know the importance of setting clear targets for the year so that your team, co-founder and board are all pulling in the same direction. But, without a CFO making sure that your financial targets make sense and that your costs and revenues are joined up, this can be a serious challenge.

Download this free SaaS financial model template to streamline your planning.  I built this model to use best practice, industry standard metrics and includes driver-based forecasting for your subscription or recurring revenue using ACV, gross renewals, net renewals, expiry profiles, and new business. 

 

Past and present projects

Kluster

Forecasting & Sales Tech

Kluster is a revenue operations platform that helps B2B sales organizations drive predictable revenue growth. Their platform empowers sales teams to make data-driven decisions with real-time insights, AI-powered forecasting, and customizable reporting. 

Singlify

Social Impact Fintech

Singlify is a social enterprise FinTech based in London. We support Microfinance Institutions (MFIs), Community Development Financial Institutions (CDFIs), Social Investment Finance Intermediaries (SIFIs), and Credit Unions in the UK and Europe to digitalise their operations.


ALTLFE

Social Networking 

An alternative dating and social networking platform built with personal data sovereignty at its core. Empowering users with total control of their data.

LHFC

Non-Profit

LHFC needed help in expanding and moving to a new premises. I prepared a full business plan and identified the key metrics they needed to hit to ensure growth and affordability to back their investment.

With Intelligence

Private Equity-backed SaaS

With Intelligence were ready to make an exit at the end of a Private Equity cycle. I enabled this process by building a new financial model and leading short- and long-term financial planning efforts, which were shared with due diligence providers and bidders.

 

 Testimonials

Steve Shorthouse

With Intelligence

"Dan's clarity and insight was invaluable for our sales team's performance. We always had a complete picture of where we were winning and where we had opportunities to improve. We couldn't have grown the business as we did without his input."


Dan Weir

LHFC

"Dan ensured that we could confidently invest in our new premises. His understanding of our operation made it easy to trust the modelling he prepared and to use it to set believable growth targets for our next financial year and beyond."

 

Services

 

Advantages of fractional approach 

Time freedom

If you don't have a CFO already, your time will likely be occupied by managing either internal junior finance staff or an external accounting partner. Let me handle financial matters as your Subscription CFO so you can take back your time to focus on what really excites and inspires you.

No long-term commitment

Unlike a permanent CFO, I offer flexibility to increase support when you need it most and give you the freedom to reduce your expenditure if your requirements change. 

Cost effectiveness

Accessing high-level financial leadership doesn't have to break the bank. With a fractional approach, you don't have to foot theoften considerablebill for a full-time executive. Access help, advice, and leadership when you need it and don't spend your capital when you don't. 

A SaaS and subscription specialist

As a CFO experienced in SaaS and subscription revenue, I will hit the ground running and implement current best practice in operational reporting and performance management. 

 

Ready to talk?

If you are lacking financial control or visibility in your business, book a call with me today so we can discuss your challenges and how I can help.