Subscription CFO
Maximise your valuation, prepare for exits, and generate value into the long term
See your business like you've never seen it before
I'm Dan Powell, a Fractional CFO specialising in helping SaaS and B2B subscription founders scale their businesses, plan for the long-term, and prepare for their exit.
Having delivered two successful Private Equity exit transactions in recent years, I am perfectly placed to steer your business towards sustainable growth and prepare for an eventual exit, or to help you transition from an Owner/Manager to an Asset Owner and a Non-Exec future.
Whether you need forecasting and financial modelling or establishing regular management accounts and board reporting, I can help you to maximise long-term value in your subscription business.
Your FinSubs performance dashboard
I understand what it takes to run a subscription revenue business successfully. I can implement your own Private Equity-grade financial and subscriptions (FinSubs) performance dashboard to give you the control you need and put you in the driving seat of your business' growth.
Past and present projects
ALTLFE
Social Networking
An alternative dating and social networking platform built with personal data sovereignty at its core. Empowering users with total control of their data.
LHFC
Non-Profit
LHFC needed help in expanding and moving to a new premises. I prepared a full business plan and identified the key metrics they needed to hit to ensure growth and affordability to back their investment.
With Intelligence
Private Equity-backed SaaS
With Intelligence were ready to make an exit at the end of a Private Equity cycle. I enabled this process by building a new financial model and leading short- and long-term financial planning efforts, which were shared with due diligence providers and bidders.
Free Financial Model Template
Are you a founder with no CFO on your team? All founders know the importance of setting clear targets for the year so that your team, co-founder and board are all pulling in the same direction. But, without a CFO making sure that your financial targets make sense and that your costs and revenues are joined up, this can be a serious challenge.
Download this free SaaS financial model template to streamline your planning. I built this model to use best practice, industry standard metrics and includes driver-based forecasting for your subscription or recurring revenue using ACV, gross renewals, net renewals, expiry profiles, and new business.
Testimonials
Steve Shorthouse
With Intelligence
"Dan's clarity and insight was invaluable for our sales team's performance. We always had a complete picture of where we were winning and where we had opportunities to improve. We couldn't have grown the business as we did without his input."
Dan Weir
LHFC
"Dan ensured that we could confidently invest in our new premises. His understanding of our operation made it easy to trust the modelling he prepared and to use it to set believable growth targets for our next financial year and beyond."
Services
Advantages of fractional approach
Time freedom
If you don't have a CFO already, your time will likely be occupied by managing either internal junior finance staff or an external accounting partner. Let me handle financial matters as your Subscription CFO so you can take back your time to focus on what really excites and inspires you.
No long-term commitment
Unlike a permanent CFO, I offer flexibility to increase support when you need it most and give you the freedom to reduce your expenditure if your requirements change.
Cost effectiveness
Accessing high-level financial leadership doesn't have to break the bank. With a fractional approach, you don't have to foot the—often considerable—bill for a full-time executive. Access help, advice, and leadership when you need it and don't spend your capital when you don't.
A SaaS and subscription specialist
As a CFO experienced in SaaS and subscription revenue, I will hit the ground running and implement current best practice in operational reporting and performance management.
Ready to talk?
If you are lacking financial control or visibility in your business, book a call with me today so we can discuss your challenges and how I can help.